Sensodyne overview

Sensodyne range

Dentist Recommended Brand

Clinically proven relief and daily protection for sensitive teeth1

Sensodyne – relief from dentine hypersensitivity

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Dentine hypersensitivity relief with long-term efficacy

Twice daily brushing provides long lasting protection from sensitivity also cleans, freshens and helps strengthen enamel.2

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Over 50 years’ experience

The world’s number one sensitivity toothpaste, providing relief for millions of patients with a range of clinically proven products and technologies.

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Scientific expertise

50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.

Sensodyne – in-depth patient understanding

  • The cycle of dentine hypersensitivity

    Dentine hypersensitivity recurrence cycle and management goals

    Break the cycle of dentine hypersensitivity and provide long-term protection

    Goals for effective management of dentine hypersensitivity:

    1. Provide relief from dentine hypersensitivity
    2. Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
    3. Improve quality of life for patients with dentine hypersensitivity

    Help your patients break the cycle of dentine hypersensitivity with our downloadable patient care resources.

  • Prevalence of the condition

    Are your patients experiencing dentine hypersensitivity?

    1 in 3 people image

    As many as 1 in 3 may suffer from dentine hypersensitivity3,4

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    And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity5

    *18–35 years old

  • Measuring the impact on patients' quality of life

    Happy patient and dentist

    Measuring the impact on patients' quality of life

    To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with GSK, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).6

    Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.6

    The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or emotional wellbeing.6

  • How patients adapt to dentine hypersensitivity

    Across six clinical studies, the DHEQ has revealed greater quality of life improvements with specialist sensitivity toothpastes vs. fluoride-only toothpastes.*6

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    Daily restrictions

    Greater improvement in daily restrictions caused by dentine hypersensitivity

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    Social difficulties

    Greater improvement in social difficulty caused by dentine hypersensitivity when eating or drinking

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    Coping mechanisms

    Greater improvement in having to use coping mechanisms to avoid pain from dentine hypersensitivity

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    Self-image

    Greater improvement in seeing themselves differently as a result of dentine hypersensitivity

    *Sub-analysis of six clinical studies from a pooled analysis involving 442 participants aged 18–65 years in Canada, Europe and the USA. All participants who gave ratings of 5, 6 or 7 (agree a little, agree, strongly agree) on a 7-point impact scale were considered to have the quality of life impact in question6

  • Watch Professor Gibson discuss the value of patient-reported outcomes

    Watch Barry Gibson, Professor of Medical Sociology at the School of Clinical Dentistry, University of Sheffield, UK, discuss the importance of patient-reported outcomes

  • Watch Professor Robinson discuss the development of the DHEQ

    Watch Peter Robinson, Head of Bristol Dental School and Professor of Dental Public Health at the University of Bristol, UK, discuss why the Dentine Hypersensitivity Experience Questionnaire (DHEQ) was developed

Stannous fluoride scaffold, NovaMin crystalline layer, and nerve soothed by potassium ions

Sensodyne toothpastes Clinically proven relief and daily protection for sensitive teeth1

Strontium acetate formulationsHas been developed to help protect sensitive teeth by relieving sensitivity, strengthening enamel and helping maintain health gums.7

NovaMin formulationsFormulations with NovaMin form a protective layer over exposed dentine for lasting protection from dentine hypersensitivity11,12

Potassium Nitrate formulationsActs rapidly to create a mineral-like seal over the surface of the dentine and within the microscopic channels.2

The Sensodyne range offers clinically proven solutions tailored to individual patient needs

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Sensodyne Rapid Action

Provides long lasting protection from sensitivity also cleans, freshens and helps strengthen enamel.2

Key ingredients: Sodium fluoride (1040 ppm), Stronium Acetate 8% w/w.

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Sensodyne Advanced Repair & Protect

Helps repair* sensitive areas and strengthen teeth.8

Key ingredients: Sodium Fluoride 0.3152 % w/w (1450ppm Fluoride) 5% Novamin.

*It forms a protective layer over the sensitive area of the teeth. Brush twice a day for lasting sensitivity protection

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Sensodyne Advanced Complete protection

Helps protect sensitive teeth by relieving sensitivity, strengthen enamel and helping maintain healthy gums.7

Key ingredients: Stannous Fluoride 0.454% (1100ppm Fluoride).

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Sensodyne Deep Clean Gel toothpaste

Formulated to relieve tooth senstivity.9

Key ingredients: Sodium Fluoride 0.3152% w/w (1450 ppm). Pentasodium Triphosphate 5% w/w, Potassium Nitrate 5% w/w.

Original and Extra Fresh packshot

Sensodyne Multicare + Whitening toothpaste

Formulated to relieve tooth senstivity.10

Key ingredients: Sodium Fluoride 0.3152% w/w (1450 ppm Fluoride). Pentasodium Triphosphate 5% w/w, Potassium Nitrate 5% w/w.

Sensodyne – the world’s leading sensitivity toothpaste

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Dentine hypersensitivity

Find out more about dentine hypersensitivity.

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Learning Lab

Discover the science behind our Innovation

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Patient care resources

Download resources for your patients.

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