The world’s leading sensitivity toothpaste₹
Sensodyne toothpaste is clinically proven to relieve sensitivity pain and provide long-lasting protection from dentine hypersensitivity.*1–4
*With twice-daily brushing
Sensodyne – relief from dentine hypersensitivity1–4
Dentine hypersensitivity relief with long-term efficacy
Sensodyne toothpastes are clinically proven to relieve dentine hypersensitivity and maintain long-term results with twice-daily use.1–4
Over 50 years’ experience
The world’s number one sensitivity toothpaste,₹ providing relief for millions of sufferers with a range of clinically proven products and technologies.
50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.
Sensodyne – in-depth sufferer understanding
Break the cycle of dentine hypersensitivity and provide long-term protection
Goals for effective management of dentine hypersensitivity:
- Provide relief from dentine hypersensitivity
- Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
- Improve quality of life for patients with dentine hypersensitivity
Help sufferers break the cycle of dentine hypersensitivity with our downloadable patient care resources.
Are your patients experiencing dentine hypersensitivity?
As many as 1 in 3 may suffer from dentine hypersensitivity5,6
And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity7
*18–35 years old
Measuring the impact on consumers' quality of life
To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with GSK, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).8
Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.8
The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on consumers’ daily activities or emotional wellbeing.8
Across six clinical studies, the DHEQ has revealed greater quality of life improvements with specialist sensitivity toothpastes vs. fluoride-only toothpastes*8
Greater improvement in daily restrictions caused by dentine hypersensitivity
Greater improvement in social difficulty caused by dentine hypersensitivity when eating or drinking
Greater improvement in having to use coping mechanisms to avoid sensation from dentine hypersensitivity
Greater improvement in seeing themselves differently as a result of dentine hypersensitivity
*Sub-analysis of six clinical studies from a pooled analysis involving 442 participants aged 18–65 years in Canada, Europe and the USA. All participants who gave ratings of 5, 6 or 7 (agree a little, agree, strongly agree) on a 7-point impact scale were considered to have the quality of life impact in question8
Watch Barry Gibson, Professor of Medical Sociology at the School of Clinical Dentistry, University of Sheffield, UK, discuss the importance of patient-reported outcomes
Sensodyne toothpastes are specially formulated for clinically proven relief from dentine hypersensitivity9–14
Engineered for speed: Formulation containing 8% strontium acetate designed to be used for immediate relief of dentine hypersensitvity
Formulations with NovaMin form a protective layer over exposed dentine for lasting protection from dentine hypersensitivity11,12
Formulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth13,14
The Sensodyne range offers clinically proven solutions tailored to individual consumer needs
For consumers who are looking for fast relief of dentine hypersensitivity.1
Key ingredients: 8% strontium acetate and sodium fluoride (up to 1000ppm fluoride) to support accelerated dentine tubule occlusion.
For consumers with dentine hypersensitivity who need sensitivity relief and would benefit from repair of exposed dentine.*11,12
Key ingredients: 5% NovaMin and sodium fluoride (up to 1000ppm fluoride).
*It forms a protective layer over the sensitive area of the teeth. Brush twice a day for lasting sensitivity protection