Sensodyne overview

Help your patients achieve relief from dentine hypersensitivity with Sensodyne

Sensodyne toothpastes are proven to relieve sensitivity pain and provide long-lasting protection* from dentine hypersensitivity.*^1–4

*With twice-daily brushing

Sensodyne – relief from dentine hypersensitivity^1–4

Dentine hypersensitivity relief with long-term efficacy

Sensodyne toothpastes are proven to relieve dentine hypersensitivity and maintain long-term results with twice-daily use.^1–4

Over 50 years’ experience

Sensodyne - helping your patients manage dentine hypersensitivity

Scientific expertise

50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.

Sensodyne – in-depth patient understanding

The cycle of dentine hypersensitivity
Break the cycle of dentine hypersensitivity and provide long-term protection

Goals for effective management of dentine hypersensitivity:

Provide relief from dentine hypersensitivity

Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste

Improve quality of life for patients with dentine hypersensitivity

Help your patients break the cycle of dentine hypersensitivity with our downloadable patient care resources.
Prevalence of the condition

Are your patients experiencing dentine hypersensitivity?

42% of New Zealanders suffer from sensitive teeth.*

*Ogilvy Research. Oral Care Discovery. Understanding the context of sensitive teeth. Nov 2019

2 in 5 young people* experience dentine hypersensitivity⁵

*18–24 years old
Measuring the impact on patients' quality of life

Measuring the impact on patients' quality of life

To understand the impact of dentine hypersensitivity on quality of life, the Dentine Hypersensitivity Experience Questionnaire (DHEQ)⁶ has been developed.

Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.⁶

The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or mood.⁶
How patients adapt to dentine hypersensitivity

Across six clinical studies, the DHEQ has revealed greater quality of life improvements with specialist sensitivity toothpastes vs. fluoride-only toothpastes*⁶

Daily restrictions

Greater improvement in daily restrictions caused by dentine hypersensitivity

Social difficulties

Greater improvement in social difficulty caused by dentine hypersensitivity when eating or drinking

Coping mechanisms

Greater improvement in having to use coping mechanisms to avoid pain from dentine hypersensitivity

Self-image

Greater improvement in seeing themselves differently as a result of dentine hypersensitivity

*Sub-analysis of six clinical studies from a pooled analysis involving 442 participants aged 18–65 years in Canada, Europe and the USA. All participants who gave ratings of 5, 6 or 7 (agree a little, agree, strongly agree) on a 7-point impact scale were considered to have the quality of life impact in question⁶

Stannous fluoride scaffold, NovaMin crystalline layer, and nerve soothed by potassium ions

The Science of Sensodyne: How we help your patients

Discover the technologies behind the Sensodyne range of specially formulated products.

Stannous fluoride formulations

Find out more about Stannous fluoride, the key ingredient in Sensodyne Rapid Relief and Sensitivity & Gum.

NovaMin formulations

Formulations with NovaMin form a protective layer over exposed dentine to help protect from dentine hypersensitivity^7,8

Potassium nitrate formulations

Formulations with potassium nitrate build soothing protection from dentine hypersensitivity by desensitising the nerve inside the tooth^9,10

The Sensodyne range offers proven solutions tailored to individual patient needs

Sensodyne Rapid Relief

Engineered for speed, for patients who would benefit from fast relief and long-lasting protection from sensitivity with twice daily brushing.¹⁰

Contains: 0.454% Stannous fluoride and Sodium fluoride (1426ppm Fluoride) with bio-adhesive polymer to support accelerated dentine tubule occlusion.

Sensodyne Sensitivity & Gum

With twice-daily brushing, Sensodyne Sensitivity & Gum toothpaste helps remove plaque and control plaque build up to maintain healthy gums.^22-24

Key ingredients: 0.454% w/w stannous fluoride and Sodium Fluoride (1426ppm Fluoride)

RDA = 120 ±15% [GSK data on file NPD Report RDA-12-152]

Sensodyne Repair & Protect

For patients who would benefit from the repair* of sensitive areas with twice-daily brushing.¹¹

Contains: 5% NOVAMIN and Sodium fluoride (1426ppm fluoride).

*Sensodyne Repair & Protect forms a protective layer over sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.

Sensodyne Complete Care

For patients wanting seven benefits in one complete everyday sensitivity toothpaste.^11-18

Contains: 0.454% Stannous fluoride

Sensodyne Daily Care

For patients who would benefit from a daily toothpaste that provides ongoing protection from dentine hypersensitivity.*^4,19-21

Contains: 5% Potassium Nitrate and Sodium fluoride.

*With twice daily brushing.

Sensodyne Toothpaste is the NO.1 Selling Sensitive Toothpaste Brand in total New Zealand grocery and pharmacy.^₹

Dentine hypersensitivity

Find out more about dentine hypersensitivity.

FIND OUT MORE

Order samples

Request samples for your patients today.

Request now

Patient & clinic resources

Download resources for your patients and clinic.

FIND OUT MORE

Footnotes and references

₹Source: IRI [CHANNEL: NZ Grocery & pharmacy, MEASURE: $ sales (local currency), TIME: MAT 11/10/20 in NZ]. Data sourced from IRI MarketEdge based on data definitions provided by client

Seong J et al. J Dent Res 2017; 96:0215.
Parkinson CR et al. Am J Dent 2015; 28:190–196.
GSK data on file RH01897. August, 2014.
Jeandot J et al. Clinic (French) 2007; 28:379–384.
Ogilvy Research. Oral Care Discovery. Understanding the context of sensitive teeth. Nov 2019
GSK data on file RH02026. January, 2014.
Earl JS et al. J Clin Dent 2011; 22:68–73.
GSK data on file ML589. May, 2015.
Peacock JM, Orchardson R. J Dent Res 1995; 74:634–641.
Orchardson R. Strategy for the management of dentinal hypersensitivity. In: Addy M et al. (eds). 2000. Tooth Wear and Sensitivity. London: Martin Dunitz, pp. 315–325.
Du Min Q et al. Am J Dent 2008; 21:210–214.
Pradeep AR, Sharma A. J Periodontol 2010; 81:1167−1173.
Salian S et al. J Clin Dent 2010; 21:82–87.
GSK data on file RD 13-279. 2014.
GSK data on file RD 15-184. 2015.
Tai BJ et al. J Clin Periodontol 2006; 33:86–91.
Devi MA et al. Int J Clin Dent Sci 2011; 2:46–49.
Pader M. Dentifrices. In: Seidel A, Bickford M (eds). 2012. Kirk-Othmer Encyclopedia of Chemical Technology, pp. 1–9. Available at: https://www.wiley.com/en-s/Kirk+Othmer+Encyclopedia+of+Chemical+Technology%2C+27+Volume+Set%2C+5th+Edition-p-9780471484943 (last accessed February 2018).
Leight RS et al. J Clin Dent 2008; 19:147–153.
Nagata T et al. J Clin Periodontol 1994; 21:217–221.
Silverman G. Compend Clin Educ Dent 1985; 6:131–133,136.
Marsh. J Dent Res 1992;71(17):1431–8.
Davies. Periodontol 2008;48(1);23–30.
Van Der Weijden & Hioe. J Clin Periodontol 2005;32(Suppl 6):214–28.

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PM-NZ-SENO-20-00010. January 2021. TAPS XXXX

Sensodyne overview

Help your patients achieve relief from dentine hypersensitivity with Sensodyne

Sensodyne – relief from dentine hypersensitivity1–4

Dentine hypersensitivity relief with long-term efficacy

Over 50 years’ experience

Scientific expertise

Sensodyne – in-depth patient understanding

Break the cycle of dentine hypersensitivity and provide long-term protection

Are your patients experiencing dentine hypersensitivity?

Measuring the impact on patients' quality of life

Across six clinical studies, the DHEQ has revealed greater quality of life improvements with specialist sensitivity toothpastes vs. fluoride-only toothpastes*6

Daily restrictions

Social difficulties

Coping mechanisms

Self-image