Sensodyne overview

Sensodyne Range

Help your patients achieve relief from dentine hypersensitivity with Sensodyne

Sensodyne toothpastes are proven to relieve sensitivity pain and provide long-lasting protection* from dentine hypersensitivity.*1–4

*With twice-daily brushing

Sensodyne – relief from dentine hypersensitivity1–4

Tooth icon

Dentine hypersensitivity relief with long-term efficacy

Sensodyne toothpastes are proven to relieve dentine hypersensitivity and maintain long-term results with twice-daily use.1–4

50-years icon

Over 50 years’ experience

Sensodyne - helping your patients manage dentine hypersensitivity

Textbook icon

Scientific expertise

50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.

Sensodyne – in-depth patient understanding

  • The cycle of dentine hypersensitivity

    Dentine hypersensitivity recurrence cycle and management goals

    Break the cycle of dentine hypersensitivity and provide long-term protection

    Goals for effective management of dentine hypersensitivity:

    1. Provide relief from dentine hypersensitivity
    2. Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
    3. Improve quality of life for patients with dentine hypersensitivity

    Help your patients break the cycle of dentine hypersensitivity with our downloadable patient care resources.

  • Prevalence of the condition

    Are your patients experiencing dentine hypersensitivity?

    42% image

    42% of New Zealanders suffer from sensitive teeth.*

    *Ogilvy Research. Oral Care Discovery. Understanding the context of sensitive teeth. Nov 2019

    2 in 5 people image

    2 in 5 young people* experience dentine hypersensitivity5

    *18–24 years old

  • Measuring the impact on patients' quality of life

    Woman experiencing painful ice lolly bite

    Measuring the impact on patients' quality of life

    To understand the impact of dentine hypersensitivity on quality of life, the Dentine Hypersensitivity Experience Questionnaire (DHEQ)6 has been developed.

    Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.6

    The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or mood.6

  • How patients adapt to dentine hypersensitivity

    Across six clinical studies, the DHEQ has revealed greater quality of life improvements with specialist sensitivity toothpastes vs. fluoride-only toothpastes*6

    Man with a cold drink

    Daily restrictions

    Greater improvement in daily restrictions caused by dentine hypersensitivity

    Woman with slice of watermelon

    Social difficulties

    Greater improvement in social difficulty caused by dentine hypersensitivity when eating or drinking

    Woman holding an apple

    Coping mechanisms

    Greater improvement in having to use coping mechanisms to avoid pain from dentine hypersensitivity

    Woman portrait


    Greater improvement in seeing themselves differently as a result of dentine hypersensitivity

    *Sub-analysis of six clinical studies from a pooled analysis involving 442 participants aged 18–65 years in Canada, Europe and the USA. All participants who gave ratings of 5, 6 or 7 (agree a little, agree, strongly agree) on a 7-point impact scale were considered to have the quality of life impact in question6

Stannous fluoride scaffold, NovaMin crystalline layer, and nerve soothed by potassium ions

The Science of Sensodyne: How we help your patients

Discover the technologies behind the Sensodyne range of specially formulated products.

Stannous fluoride formulations

Find out more about Stannous fluoride, the key ingredient in Sensodyne Rapid Relief and Sensitivity & Gum.

NovaMin formulations

Formulations with NovaMin form a protective layer over exposed dentine to help protect from dentine hypersensitivity7,8

Potassium nitrate formulations

Formulations with potassium nitrate build soothing protection from dentine hypersensitivity by desensitising the nerve inside the tooth9,10

The Sensodyne range offers proven solutions tailored to individual patient needs

Rapid Relief packshot

Sensodyne Rapid Relief

Engineered for speed, for patients who would benefit from fast relief and long-lasting protection from sensitivity with twice daily brushing.10

Contains: 0.454% Stannous fluoride and Sodium fluoride (1426ppm Fluoride) with bio-adhesive polymer to support accelerated dentine tubule occlusion.

Sensodyne Sensitivity & Gum

Sensodyne Sensitivity & Gum

With twice-daily brushing, Sensodyne Sensitivity & Gum toothpaste helps remove plaque and control plaque build up to maintain healthy gums.22-24

Key ingredients: 0.454% w/w stannous fluoride and Sodium Fluoride (1426ppm Fluoride)

RDA = 120 ±15% [GSK data on file NPD Report RDA-12-152]

Repair & Protect packshot

Sensodyne Repair & Protect

For patients who would benefit from the repair* of sensitive areas with twice-daily brushing.11

Contains: 5% NOVAMIN and Sodium fluoride (1426ppm fluoride).

*Sensodyne Repair & Protect forms a protective layer over sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.

Complete Care packshot

Sensodyne Complete Care

For patients wanting seven benefits in one complete everyday sensitivity toothpaste.11-18

Contains: 0.454% Stannous fluoride

Daily Care Packshot

Sensodyne Daily Care

For patients who would benefit from a daily toothpaste that provides ongoing protection from dentine hypersensitivity.*4,19-21

Contains: 5% Potassium Nitrate and Sodium fluoride.

*With twice daily brushing.

Sensodyne Toothpaste is the NO.1 Selling Sensitive Toothpaste Brand in total New Zealand grocery and pharmacy.

Ice Lolly Icon

Dentine hypersensitivity

Find out more about dentine hypersensitivity.


Samples icon

Order samples

Request samples for your patients today.

Request now

Patient resources icons

Patient & clinic resources

Download resources for your patients and clinic.