Sensodyne overview

Sensodyne range

The #1 dentist-recommended toothpaste brand for sensitive teeth

Sensodyne is specially formulated for people with sensitive teeth.

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Sensodyne – care of dentine hypersensitivity1–4

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Dentine hypersensitivity care

Sensodyne toothpastes are specially formulated for people with sensitive teeth.

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Over 50 years’ experience

The #1 dentist-recommended toothpaste brand for sensitive teeth providing relief for millions of patients with a range of clinically proven products and technologies.

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Scientific expertise

50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.

Sensodyne – in-depth patient understanding

  • Dentine hypersensitivity recurrence cycle and management goals

    Break the cycle of dentine hypersensitivity and provide long-term protection

    Goals for effective management of dentine hypersensitivity:

    1. Provide relief from dentine hypersensitivity
    2. Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
    3. Improve quality of life for patients with dentine hypersensitivity

    Help your patients break the cycle of dentine hypersensitivity with our downloadable patient care resources.

  • Are your patients experiencing dentine hypersensitivity?

    1 in 3 people image

    As many as 1 in 3 may suffer from dentine hypersensitivity5,6

    2 in 5 people image

    And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity7

    *18–35 years old

  • Happy patient and dentist

    Leading the way in understanding dentine hypersensitivity

    To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with GSK, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).8

    Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.8

    The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or emotional wellbeing.8

  • Across six clinical studies, the DHEQ has revealed greater quality of life improvements with specialist sensitivity toothpastes vs. fluoride-only toothpastes*8

    Man with a cold drink

    Daily restrictions

    Greater improvement in daily restrictions caused by dentine hypersensitivity

    Woman with slice of watermelon

    Social difficulties

    Greater improvement in social difficulty caused by dentine hypersensitivity when eating or drinking

    Woman holding an apple

    Coping mechanisms

    Greater improvement in having to use coping mechanisms to avoid pain from dentine hypersensitivity

    Woman portrait

    Self-image

    Greater improvement in seeing themselves differently as a result of dentine hypersensitivity

    *Sub-analysis of six clinical studies from a pooled analysis involving 442 participants aged 18–65 years in Canada, Europe and the USA. All participants who gave ratings of 5, 6 or 7 (agree a little, agree, strongly agree) on a 7-point impact scale were considered to have the quality of life impact in question8

  • Watch Barry Gibson, Professor of Medical Sociology at the School of Clinical Dentistry, University of Sheffield, UK, discuss the importance of patient-reported outcomes

  • Watch Peter Robinson, Head of Bristol Dental School and Professor of Dental Public Health at the University of Bristol, UK, discuss why the Dentine Hypersensitivity Experience Questionnaire (DHEQ) was developed

Stannous fluoride scaffold and NovaMin crystalline layer

Sensodyne toothpastes are specially formulated for clinically proven relief from dentine hypersensitivity9–12

Stannous fluoride formulationEngineered for speed: Stannous fluoride formulation with bio-adhesive polymer gives fast relief from dentine hypersensitvity9,10

NovaMin formulationsFormulations with NovaMin form a protective layer over exposed dentine for lasting protection* from dentine hypersensitivity11,12*With twice-daily brushing

The Sensodyne range offers clinically proven solutions tailored to individual patient needs

Rapid Relief packshot

Sensodyne Rapid Relief

For patients who are looking for fast relief of dentine hypersensitivity.1

Key ingredients: 0.454% stannous fluoride and sodium fluoride (1450ppm fluoride) with bio-adhesive polymer to support accelerated dentine tubule occlusion.

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Sensodyne Repair & Protect

For patients with dentine hypersensitivity who need sensitivity relief and would benefit from repair of exposed dentine.*11,12  

Key ingredients: 5% NovaMin and sodium fluoride (1450ppm fluoride).

*It forms a protective layer over the sensitive area of the teeth. Brush twice a day for lasting sensitivity protection

Complete Protection packshot

Sensodyne Complete Protection

For patients with dentine hypersensitivity who need sensitivity relief in a toothpaste with all-round benefits.13–20

Key ingredients: 5% NovaMin and sodium fluoride (1450ppm fluoride).

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Sensodyne Daily Care

A daily toothpaste for patients with dentine hypersensitivity.4,21–23

Key ingredients: 5% potassium nitrate and sodium fluoride (1450ppm).

True White packshot

Sensodyne True White

Sensodyne True White provides specialist care for sensitive teeth. With an ultra-low abrasion formula, it gently lifts and helps prevent tooth stains.*4,21–27

Key ingredients: 5% potassium nitrate and sodium fluoride (1450ppm fluoride) with 5% sodium tripolyphosphate for stain removal and prevention.

*With twice-daily brushing

Sensodyne – the #1 dentist-recommended toothpaste brand for sensitive teeth

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Dentine hypersensitivity

Find out more about dentine hypersensitivity.

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Patient care resources

Download resources for your patients.

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