Sensodyne Overview
#1 Dentist recommended brand for sensitive teeth1
Sensodyne toothpaste – a simple and effective way to treat sensitivity:*
- Clinically proven ingredients provide sensitivity protection2-4
- Wide range of products to address multiple oral health needs, in addition to sensitivity relief (e.g. breath freshening and cavity protection).
*With twice-daily brushing
Sensodyne – relief from dentin hypersensitivity2-4
Dentin Hypersensitivity care
Sensodyne toothpaste contains clinically proven ingredients to relieve dentin hypersensitivity and maintain long-term results with twice-daily use.2-4
Over 50 years’ experience
The #1 dentist-recommended toothpaste brand for sensitive teeth1 providing relief for millions of patients with a range of products.
Scientific expertise
50+ clinical studies on dentin hypersensitivity published in international, peer-reviewed journals in the last 10 years.
Sensodyne – in-depth patient understanding
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Management goals
![Dentine hypersensitivity recurrence cycle and management goals]()
Break the cycle of dentin hypersensitivity and provide long-term protection
Goals for effective management of dentin hypersensitivity:
- Provide relief from dentin hypersensitivity
- Provide long-lasting protection from dentin hypersensitivity with continued twice-daily use of a desensitizing toothpaste
- Improve quality of life for patients with dentin hypersensitivity
Sufferers often switch back to their regular daily toothpaste when sensitivity is relieved.5,6 This can result in pain returning.
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Prevalence of the condition
How common is dentin hypersensitivity?
![41% of people]()
41% of people suffer from dentin hypersensitivity,7 peaking for 30 to 40 year olds8 In a recent European study 2 in 5 people experienced pain on tooth stimulation.9
Many patients don’t seek dental advice
![44% and 75%]()
Research indicates 56% have not discussed it with their dentist and 75% do not currently use a desensitizing toothpaste.5
Their reasons include:5
- Fear of something more serious
- Perception of unimportance
- Lack of opportunity
- Assuming it is normal
- Development of coping strategies
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Measuring the impact on patients' quality of life
![Happy patient and dentist]()
The DHEQ: Capturing the unseen impact of dentin hypersensitivity
The DHEQ is a patient questionnaire that reliably measures the subjective impacts of dentin hypersensitivity on day to day life10-13
The DHEQ revealed the surprising impact dentin hypersensitivity can have on everyday life.10
- 70% felt it took the pleasure out of eating
- 26% felt compelled to hide their way of eating
- 37% tried to cope with dentin hypersensitivity by covering their mouth with a scarf
- 33% felt having sensitive teeth made them feel old
Sensodyne toothpastes are specially formulated for relief from dentin hypersensitivity2-4
Stannous fluoride formulations:
Sensodyne with stannous fluoride, has proven efficacy in dentinal tubule occlusion, relieving sensitivity.* Stannous fluoride creates a barrier that blocks painful stimuli from reaching vulnerable nerves.3
Potassium nitrate formulations:
Formulations with potassium nitrate build soothing protection by desensitizing the nerve inside the tooth.4
*with twice daily brushing
The Sensodyne brand offers solutions tailored to individual patient needs2-4
Sensodyne Rapid Relief
For patients newly diagnosed with dentin hypersensitivity for the first time who will benefit from fast relief; Rapid Relief is engineered for speed, providing fast relief in three days with twice daily brushing.14
Key ingredients: 0.454% stannous fluoride with polymer (an inactive ingredient) to support accelerated dentin tubule occlusion.
Sensodyne Repair & Protect
For patients who would benefit from the repair of sensitive areas and long-term protection from sensitivity with twice daily brushing.2,15
Key ingredients: 0.454% stannous fluoride
Sensodyne Complete Protection
For patients with sensitivity who feel regular toothpastes do not meet their other oral care needs.
Key ingredients: 0.454% stannous fluoride
Sensodyne Fresh Mint
Sensodyne Fresh Mint is for patients who want sensitivity relief in a daily toothpaste.
Key ingredients: 5% potassium nitrate and sodium fluoride
Sensodyne True White
For patients who want sensitivity relief and a brighter smile. Gently removes and helps prevent new stains.16-19
Key ingredients: 5% potassium nitrate and sodium fluoride with inactive ingredient 5% Pentasodium triphosphate for stain removal and prevention
Sensodyne Sensitivity and Gum
For patients with dentin hypersensitivity and early gum problems, Sensodyne Sensitivity & Gum is a specialist dual action toothpaste with a clinically proven ingredient to relieve sensitivity and improve gum health.20,21
Key ingredient 0.454% stannous fluoride
Sensodyne – #1 Dentist recommended brand for sensitive teeth1
