Sensodyne overview

Sensodyne range

#1 Dentist recommended brand for sensitive teeth1

Sensodyne toothpaste – a simple and effective way to treat sensitivity*:

  • Clinically proven ingredients that provide sensitivity protection4,12-13
  • Wide range of products to address multiple oral health needs, in addition to sensitivity relief (e.g. cavity protection, fresh breath, and whitening).*4,12-15

*With twice-daily brushing

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Sensodyne – relief from dentin hypersensitivity4,12-13

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Dentin hypersensitivity relief with long-term efficacy

Sensodyne toothpastes are clinically proven to relieve dentin hypersensitivity and maintain long-term results with twice-daily use4,12-13

50 years

Over 50 years’ experience

The #1 dentist-recommended toothpaste brand for sensitive teeth1 providing relief for millions of patients with a range of products.

Scientific expertise

Scientific expertise

50+ clinical studies on dentin hypersensitivity published in international, peer-reviewed journals in the last 10 years.

Sensodyne – in-depth patient understanding

  • Dentin hypersensitivity recurrence cycle and management goals

    Break the cycle of dentin hypersensitivity and provide long-term protection

    Goals for effective management of dentin hypersensitivity:

    • Provide relief from dentin hypersensitivity
    • Provide long-lasting protection from dentin hypersensitivity with continued twice-daily use of a sensitivity toothpaste
    • Improve quality of life for patients with dentin hypersensitivity

    Sufferers often switch back to their regular daily toothpaste when sensitivity is relieved.6 This can result in pain returning.

    For lasting relief from sensitivity, recommend continued twice daily use of a sensitivity toothpaste.

  • How common is dentin hypersensitivity?

    1 in 3 people image

    As many as 1 in 3 may suffer from dentin hypersensitivity8

    2 in 5 people image

    And, in a multicentre study, 2 in 5 young people* experienced dentin hypersensitivity9

    *18–35 years old

  • Happy patient and dentist

    The Dentine Hypersensitivity Experience Questionnaire (DHEQ): Capturing the unseen impact of dentin hypersensitivity

    The DHEQ is a patient questionnaire that reliably measures the subjective impacts of dentin hypersensitivity on day to day life14

    The DHEQ revealed the surprising impact dentin hypersensitivity can have on everyday life.14

    • 70% felt it took the pleasure out of eating and drinking
    • 26% felt compelled to hide their way of eating
    • 36% tried to cope with dentin hypersensitivity by covering their mouth with a scarf
    • 33% felt having sensitive teeth made them feel old
Nerve soothed by potassium ions, stannous fluoride and Novamin

Sensodyne toothpastes are specially formulated for clinically proven relief from dentin hypersensitivity4,12-13

Stannous fluoride formulations:

Sensodyne with stannous fluoride, has proven efficacy in relieving sensitivity through tubule occlusion.*12 Stannous fluoride creates a barrier over exposed dentin that blocks painful stimuli from reaching vulnerable nerves.3

NOVAMIN®  formulations

Formulations with NOVAMIN form a protective layer over exposed dentin for lasting protection from dentin hypersensitivity*10,11

Potassium nitrate formulations:

Formulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth.*4

*with twice daily brushing

The Sensodyne brand offers clinically proven solutions tailored to individual patient needs4,12-13

Sensodyne rapid relief packshot eng

Sensodyne Rapid Relief

Rapid Relief is engineered for speed, providing fast relief in 60 seconds when used as directed.12

Key ingredient: 0.454% stannous fluoride for dentin tubule occlusion.

Repair & Protect packshot

Sensodyne Repair & Protect

For patients with dentin hypersensitivity who need sensitivity relief and would benefit from repair of exposed dentin.*10        

Key ingredients: 5% NOVAMIN and sodium fluoride (1040ppm fluoride).

*Forms a protective layer over the sensitive area of the teeth. Brush twice a day for lasting sensitivity protection. Also fights cavities.

Pack shots of Fresh Mint

Sensodyne Essential Care

Sensodyne Fresh Mint is part of a Sensodyne Essential Care range for patients who want sensitivity relief in a daily toothpaste.

Key ingredients: 5% potassium nitrate and sodium fluoride (1150ppm fluoride). Also fights cavities.

Sensodyne – #1 Dentist recommended brand for sensitive teeth1

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Dentin hypersensitivity

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